BRAND NEWS

GOSLINGS RUM AND CALVADOS BOULARD GET SALES TRAINING BOOST

Peter Mielzynski Jr, Board Director, PMA Canada (far right) with Jugal Shah (second from right).

Peter Mielzynski Jr, Board Director, PMA Canada, recently participated in a sales training seminar for Goslings Rum at the Queensway and Islington LCBO store in Toronto.

Goslings, Bermuda’s official rum of leisure”, embodies the spirit  of the island and is a popular choice in Canada. The island flavour is best expressed in the Dark ‘n’ Stormy cocktail, said Mielzynski. One of the participants in the training session was Jugal Shah who brings an understanding of South Asian market in the GTA to the sales floor.

The training session also included Calvados Boulard, a very fine apple brandy, “the smoothest there is” from Normandy, France.

The sessions are part of an ongoing program promoted by PMA Canada to enhance customer experience through greater appreciation of choices in store.