GLOBAL MUSIC, DESI CONNECTION

A battle rapper, a professional ghostwriter, a talented artiste... Straight out of Dallas, Texas, AP X arrives with over ten years of crafting records under his belt.

South Asian by descent, his musical journey and encounters en route have afforded him many unique opportunities to perform alongside mainstream artistes, including Migos and Paul Wall. Reaching No.51 on the Hot 100 Hip Hop/Rap charts earlier this year is indicative of his destined flight path.

Having sown many seeds and grafted for over a decade in the USA, he’s ready to present his talents as rap artiste and a writer to the rest of the world.

“Ever since I could remember, I loved everything about rap and hip-hop,” he says. “And as I started to participate in rap battles in the US, I just knew that I had to commit to music because nothing else was giving me that rush of adrenaline that music does. I’ve ghostwritten a lot of records and have been working in and out of studios for years, but I think it is time that I do what I want to do with my music and see if I can combine my South Asian heritage with my love for music.”

He admits that he isn’t as connected to his culture as he once was, and hopes to revive that lost connection under the guidance of Startist Global and music producers Rishi Rich and Kiranee.

In I’m Him, his latest offering, he worked alongside Billboard music producers Bunkerboy and Illfaded, dropping a faultless, international-sounding rap performance over the beat.

I’m Him is a tune which works in a club or on a long drive with the windows down – play it loud! It is available globally via digital platforms and streaming sites.

Name: AP X. My legal name is Apoorv Sinha. My dad’s name begins with A, and my mom’s begins with P so that’s where “AP” came from. AP is my nickname, the X means “next level”, since 9 is my lucky number.

Age: 28

Currently: I’m working on artiste features and a new project with Rishi Rich.

Favourite colour: Blue.

Favourite designer: Gucci.

Favourite Bollywood star: Amitabh Bachchan.

Favourite Hollywood star: Leonardo DiCaprio.

Favourite movie:  Dark Knight.

Favourite singers: Lil Wayne, Eminem.

Favourite song:  Lose Yourself (got me into rap).

Favourite TV show: Breaking Bad.

Favourite ice cream flavour: Cotton Candy.

Favourite cuisine: Indian, but I love food in general.

Favourite restaurant:  Uchi.

Favourite sport: American football and basketball.

Favourite sportsperson: Michael Jordan.

Favourite book: The Phantom Tollbooth by Norton Juster.

Favourite activity:  Taking naps at inappropriate times.

I’m freaked out by: My own imagination sometimes.

I need: Coffee.

My role models: My parents for birthing a legend, and Benjamin Franklin for helping me handle business.

Tips to save the planet:  Perfect the taste and texture of lab grown meats.

In a perfect world: Junk food would be healthy for you.

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