SPOTLIGHT
DISCOVER YOUR CINEMATIC DNA
Gandhi, 1982.
To mark the 100th anniversary of Columbia Pictures, Sony Pictures Entertainment (SPE) announced the launch of a unique genre-based personality quiz, marking a first of this scale for the studio.
This quiz invites fans to dive into the legacy of some of the studio’s most iconic features and series, offering a personalized and unparalleled experience in celebration of this significant milestone.
Created by Sony Pictures Digital Marketing in collaboration with Watson Design Group, the quiz provides a unique and interactive digital fan experience and signals the next phase of many celebratory initiatives planned for its anniversary. Participants answer entertaining general interest questions, and upon completion, a custom personality type based on genre and a curated list of recommended Sony films and TV series are presented, encouraging the rediscovery of the studio’s expansive catalogue of film and TV titles. The results are then shareable with friends and family across social media.
Kramer vs Kramer, 1979.
“Envisioning an experience where fans could not just watch but see themselves within our iconic titles, we designed a dynamic personality quiz that takes them on a captivating journey through our extensive library,” said Rose Phillips, senior vice president of Global Digital Marketing and Social, Sony Pictures Entertainment. “This is a chance for fans to relive or rediscover our cherished titles, capturing a piece of our studio’s historic legacy to share on social media, and a fun way for fans to express their TV and movie interests while forging a deeper emotional bond during our fan-led celebration of the studio’s 100th anniversary.”
As part of the commemoration, fans can expect to encounter beloved movie titles and characters, such as Ghostbusters, Taxi Driver, Lawrence Of Arabia, Spider-Man: Across The Spider-Verse, Annie, Sleepless In Seattle, Funny Girl, Men In Black, and many more. Characters like Peter Parker (Spider-Man), Walter White (Breaking Bad) and Jerry Maguire will also play a significant role in the personalized quiz experience.
The quiz ties seamlessly into the year-long celebration of Columbia Pictures’ centennial, capturing 100 years of titles. It follows the recent TikTok My Life As A Movie custom filter, now Sony Pictures’ most-used organic TikTok filter. Additionally, Columbia Pictures has released a celebratory video highlighting some of the best films and TV series.
Sleepless in Seattle, 1993.
Users can participate in the quiz at Columbia Pictures’ 100th anniversary – join the celebration using #ColumbiaPictures100 and follow along via the social media channels. Fans can also explore and add their favourite Columbia Pictures titles to their collection at www.sonypictures.ca.